Generation Unlimited Youth Challenge 2.0

Generation Unlimited Youth Challenge 2.0

Theme: Opening Doors; Knowledge and Skills for Empowered Youth

Geographical Spread: Across Pakistan

Name of Client: UNICEF

Duration of Assignment: November 2019 – September 2020

Generation Unlimited is a dynamic partnership that draws on the expertise of young people, representatives from governments, multilateral organizations, the private sector and civil society to inspire urgent investment in education, skills training, and empowerment through entrepreneurship and employability for the rapidly growing global population of adolescents and young people (ages 10-24) – which will reach 2 billion by 2030. Generation Unlimited – which forms part of the United Nations’ Youth 2030 Strategy – will complement and build on existing programs that support adolescents and young people.

The Youth Challenge aims to engage young people from 40 countries in the co-design of promising solutions to the three priority areas – education, training and skills and empowerment. The Challenge empowers marginalized young women, men and all young people to identify and design solutions to challenges in their communities. Together with partners, GenU designs country investment agendas –portfolios of scalable, bankable initiatives and innovations -that can attract public-private partnership and investment for better education, skills, entrepreneurship and employment for millions of young people.

While Generation Unlimited as a platform overall covers the age range of 10-24, the Youth Challenge will seek innovative ideas and solutions from youth aged between 14 and 24 to improve knowledge and access to better knowledge and skills opportunities through a pre-bootcamp and Bootcamp that will use human centered design principles to assist potential participants develop their ideas. Seed funds of USD 1000 will be provided to five potential winners who will then stand a chance of participating in the global contest where 8 teams will be selected globally : Four prizes of up to $10,000 for teams whose members are 18 and under, and Four prizes of up to $20,000 for teams whose members are 19 and over.

In Pakistan, the challenge will focus on Youth empowerment, can be defined as a process where people gain the ability and authority to make informed decisions and implement change in their own lives and the lives of other people. It is a means of encouraging young people to do great things for themselves and also to make great impact in their communities and society at large.

The need to empower youth for a better tomorrow is connected both, to the financial elevation as well as increment of the standard of living. Awareness is a key factor for this empowerment, with guidance towards developing a wholesome outlook of life. Youth empowerment in any development is imperative not only for national development of an entire country but also for personal development of an individual.

One of the keys to empowering youth is with skill development. Unfortunately, the skills (life skills, technology and others) needed by young people to contribute effectively in society and lead a better life are not taught in the mainstream curriculum, GenU youth challenge 2.0 will encourage ideas that promote

  1. Positive Sense of Self – Self-awareness, Emotional Intelligence and wellbeing.
  2. Pro-social Connectedness – Communication, Collaboration and Networking.
  3. Skills of Future –Digital Literacy.
  4. Economic Empowerment.
  • UNICEF’s objective through Generation Unlimited Youth Challenge has been revolving around three strands: identifying solutions, increasing funding: collaborating with diverse partners, and fostering the participation of young people.
  • In Pakistan, the contest proactively aimed for gender equality and education and hence revolved around the idea which will initially empower the youth of Pakistan.
  • Open call for application announced for young people aged (14-24) around Pakistan to submit the idea about the change they were aiming for keeping in mind the theme of the challenge.
  • Campus and community drives were scheduled in all over Pakistan to spread information about the challenge more productively.
  • After reviewing all the applications, 10 teams were selected to take their ideas forward and were engaged in the human-centered design 2-Day Pre-Bootcamp and 3-Day Bootcamp.
  • Five teams were qualified for the next round of the challenge and are in the phase of preparing for designing high-potential solutions that can bring improvements around the targeted audience with three months of mentorship and USD 1,000 seed funding.
  • Among the global participants from 40 countries, Pakistan’s two teams’ submission from Pakistan will be sent to the Global team for USD 20,000 and a year incubation plan.